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Bryan Harding Named to Lead Marketing Efforts of PetSmart Charities

 (Phoenix) – PetSmart Charities, Inc., a Phoenix-based nonprofit organization, is pleased to announce that Bryan Harding has been named Director of Brand Strategy and Marketing.  In his new role, Harding is responsible for providing leadership and management that will enhance recognition of PetSmart Charities® within the U.S. and Canada through brand management, communications, and marketing. By conducting in-store, online and direct mail campaigns as well as special events and communications with stakeholders, Harding will increase annual contributions that drive programs and services within the organization. “We are delighted to have Bryan join us,” said Susana Della Maddalena, executive director of PetSmart Charities. “I know he comes on board eager to promote the PetSmart Charities brand and increase awareness of our many lifesaving programs and services for homeless animals.” With more than 20 years of experience, Harding brings a wealth of knowledge in consumer marketing as well as developing major advertising, marketing, and promotional campaigns. Harding’s previous role as director of advertising and marketing communications at the American Heart Association in Dallas gave him responsibility for major external communications programs, PSA campaigns, web site initiatives, annual reports, and media sponsorships and promotions. Additionally, he has expertise in new product introductions, brand strategy development, and issue/advocacy advertising. He brings a wide range of industry experience, including nonprofits, Fortune 500 companies, advertising and public relations, and tourism. Harding is a graduate of the University of Texas and is currently a proud Pet Parent to his two dogs, Austin and Raider. “I’m very excited to join the PetSmart Charities team,” said Harding. “I’m looking forward to the challenges and opportunities that this position will bring and I’m glad to be part of an organization that makes such a positive difference in the lives of animals.”

About PetSmart Charities®

PetSmart Charities, Inc. is an independent 501(c)(3) nonprofit organization that creates and supports programs that save the lives of homeless pets, raise awareness of companion animal welfare issues, and promote healthy relationships between people and pets. Since 1994, PetSmart Charities has funded more than $70 million in grants and programs benefiting animal welfare organizations and, through its in-store pet adoption program, has helped save the lives of more than 3.5 million pets. To learn more about how PetSmart Charities is working to help find a lifelong, loving home for every pet, visit www.petsmartcharities.org or call 1-800-423-PETS.