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Pet Adoption & Spay Neuter: Understanding Public Perceptions by the Numbers

Tuesday, November 27, 2012

In early 2009, PetSmart Charities commissioned Ipsos Marketing to conduct an attitude, usage and barriers research study in order to understand and quantify current awareness and perceptions of both pet adoptions and spaying/neutering of pets, as well as to understand current barriers to using adoption and spay/neuter programs. PetSmart Charities commissioned Ipsos Marketing to repeat the 2009 research study in late 2011 to determine how attitudes and perceptions of these two topics have changed since the initial study was conducted.

Read the 2012 IPSOS research, commissioned by PetSmart Charities

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